The original purpose of a lubricant is to add moisture and to prevent friction, rubbing and discomfort to an act that should be enjoyable and pleasant. Natures 4Play was designed by a naturopathic doctor, with your safety in mind. Water based and water soluble lubricant, and pH balanced, non-staining, fragrance free, alcohol free, paraben free, non-gmo and tested to be cruelty free.